IMEX America Hosted Buyers

IMEX America Hosted Buyers

What is the Hosted Buyer Program?

The ultimate reason ensuring IMEX America is a sure-fire business success is the supreme buying power of IMEX hosted buyers from the US and around the globe.

IMEX hosted buyers are hand-picked, recommended and qualified by IMEX intermediaries as key decision-makers for major meetings, conventions and events. Reflecting their importance, hosted buyers travel and stay free as our guests. The hosted buyer program will make it easy for top buyers to attend the show, maximizing the sales potential for our exhibitors. For buyers it's the reason only top quality exhibitors will attend the show.

In 2011, the IMEX America hosted program will deliver over 2000 of America and the world’s top-spending meetings, incentives and association buyers – the largest-ever hosted buyer gathering at a US trade show. 80% will be from the USA, all of whom place business both in domestic and international markets. 20% will come from the rest of the world, with a special interest in buying in the US.

  

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“IMEX is by far the leading show as a hosted buyer provider.”

Neal Jones, Vice President Global Sales, Europe Marriott Hotels International Ltd

In addition a select group of 300 of the top US domestic producers, brought in by partners including Conference Direct, Experient, HelmsBriscoe and Maritz, will attend the show.

Intermediaries working with IMEX America to deliver hosted buyers to the show include Maritz, Conference Direct, Experient, HelmsBriscoe, Global Cynergies, HPN, Starwood Hotels and Resorts, Marriott Hotels, Intercontinental Hotels, Four Seasons Hotels and Resorts, Carlson Hotels Worldwide, Mandarin Oriental, Ritz Carlton, Millenium Hotels, MPI, PCMA, ASAE and Northstar Meetings Group.

All hosted buyers are pre-qualified, are on the show floor for twice as long as trade attendees, arrive with pre-arranged appointment schedules and will have substantial business to place.

 

Why are Hosted Buyers Valuable?

  • IMEX hosted buyers make thousands of individual appointments with exhibitors of their choice before the show opens
  • IMEX hosted buyers spend an average of 12-16 hours in the show, twice as long as trade attendees
  • IMEX hosted buyers see an average of 25 exhibiting companies during the show
  • Of these, 48% are exhibitors the hosted buyer has not done business with before
  • IMEX hosted buyers expect to place orders up to 10 months after the show
  • 40% of IMEX hosted buyers have spending budgets in excess of $1 million

Source: IMEX 2010 Survey

What Market Sectors are they from?

Agency
Incentive, business and conference travel agencies, full service incentive houses, conference organizers, sales and promotion agencies, marketing, PR and advertising agencies.

Association
International or US institutions, federations or associations who organize congresses, conventions and meetings internationally. Plus Association Management Companies and Professional Conference Organizers. Details of the Association to be represented at IMEX America will be required on registration.

Corporate
Executives within companies involved with meetings, conferences and incentive travel programs. Participants should have responsibility for, or direct influence over, decisions regarding destinations/ venues.

  

“Access to the North American key market.”

Trudi Wagner, Sales & Marketing Director

Marriott International