Past Webinars

What Keeps Business Executives Up at Night and How Can the Meetings Industry Help?

Peter Sheahan

Business after the Global Financial Crises has changed, and so must meetings. In this mindset shifting webinar with IMEX America keynote speaker Peter Sheahan, we will begin an exploration of the challenges that are keeping business and association executives around the world awake at night, and start to unpack how the meetings industry can help cure them of their insomnia.

Specifically, Peter will cover:

• The four questions every executive is asking after the GFC
• How the next evolution of meetings offer crucial answers to those questions through creating environments where new ideas are born
• How we will need to work together in order to create these kinds of meetings

Using case studies from industries around the world, Peter will offer insight into how we can rethink our role, better communicate our value and change the way we do what we do to ensure we remain a relevant and strategic investment for businesses and associations around the globe.

Peter will be one of the MPI Keynote speakers at IMEX America. More information.

Overcoming the Fear Factor

In challenging economic times when uncertainty pervades, the first casualty is confidence. This loss of confidence exists at the institutional macro level, but more importantly it also manifests in our lives at a personal level. This webinar with Robin Sieger, a leading strategist, will explore the practical options of what you can do to stand out with your clients, associates as well as prospecting for new business.

Robin will be one of the MPI Keynote speakers at IMEX America. More information.

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The Neuroscience of Effective Events

Lynn Randall, Maritz Travel

Regina Gordon,

Cisco

In order to create an effective event strategy you go past generic demographic knowledge and truly understand your audience and how they think, learn and socialize. Join Lynn Randall of Maritz Travel to hear how discoveries founded in neuroscience and human biology can increase your meeting effectiveness. You will also hear from Regina Gordon of Cisco and her involvement in applying these findings into meeting design principles. Equipped with Lynn's research findings and Regina's event experiences, you'll learn a different way to approach event strategy by understanding your audience's needs.

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Meetings that Matter to All Generations

Cheryl Cran

The meetings industry is in a time of transformation and we, as an industry, are the transformers! Massive changes, exciting new technology, increasing global dynamics all contribute to a fast moving and ever evolving industry. Attend this webinar to discuss how we can take advantage of these changes, how we can leverage our success for the future and how we can lead the transformation and innovation by harnessing generational ‘gifts’ in our industry.

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Moving Beyond Survival into Success