Exhibiting

Unique Trade Show Model

Here’s What Makes the IMEX America Trade Show Model Unique in the US Market

•The size and quality of the hosted buyer program – the largest in North America
• The appointment system IMEX America will use
• The number and depth of partnerships with industry associations and organizations

• The scale and quality of the education programs that will run alongside the trade show
• Strong association focus
• No charge for “administration” for attending the show – registration, entry, education sessions etc. are all free
• The scale of business and networking opportunities open to all

Unique: The Scale of the Hosted Buyer Program

Our hosted buyer program which identifies, qualifies and brings in key buyers to IMEX America, with the organizers covering travel and accommodation expenses, will be the largest of any show in North America. Hosting over 2,400 buyers will guarantee thousands of highly qualified buyers on the show floor to place business internationally, as well as in the US. These will be made up of qualified association, corporate and agency buyers. 80% of these buyers will come from the US market, with the remaining 20% attending from across the world.

Our hosted buyer model will therefore ensure that the trade show is totally business-focused with buyers on the floor serious about doing business, arriving prepared to research and place business and enabling both exhibitors and buyers to maximize their time at the show. This will be very different to a typical attendee model, reliant as they are more on “luck on the day”, than planned and booked time.

Unique: The Appointment System

The IMEX appointment system – one of the most advanced in use and developed exclusively for us – is opened six weeks before the show. Unlike the computer matching of many other shows, it allows buyers to choose who they wish to make appointments with as well as helping exhibitors identify who they wish to see. Appointments are held on the booth. As tens of thousands of business appointments are made in advance in the system, people come focussed on doing business.

More on the IMEX America appointment system.

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Unique: Level and Commitment of the Industry Partnerships

Industry associations have all shown unprecedented confidence in the IMEX America strategy. Our unique series and level of association partnerships, include an exclusive Strategic Partnership with MPI who is also the Premier Education Provider; endorsement by DMAI, and extremely close ties with every major industry trade association (Site, ASAE, PCMA and ICCA) – all of whom are organizing events around the show. Key partners also include many of the leading industry organizations including Maritz, Carlson, HelmsBriscoe, HPN, Global Cynergies, Conference Direct, Experient, Starwood, Marriott, Ritz-Carlton and Mandarin Oriental who will mark the show with tied initiatives – for example, unique to IMEX America, Carlson will be holding a customer event around the show.

Unique: Scale of the Education Program

IMEX America will play host to an unprecedented number of industry educational events taking place around the exhibition. MPI is the Premier Education Provider of the show and will be creating new and dedicated educational programs to run alongside the exhibition. This will include high-level seminars each morning before the show starts, together with a dedicated day of education the day before it opens. This will be complemented with education from other associations, including ASAE, ICCA and PCMA with an Association Focus education program, and PCMA who will be co-locating a major educational event alongside the show.

Unique: Strong Association Focus

With proven success and highly popular at IMEX in Frankfurt, IMEX America will hold its own Association Focus. Presented by ASAE, ICCA and PCMA on the day prior to the show, it will bring in a key segment of the market into the show: association buyers. ASAE, ICCA and PCMA will attract large groups of their association members to the show and an Association Evening will be held the night prior to the show for networking.

Unique: The Entry Charges – None

Unlike most other shows in the US, there is no fee to pay for entry, none for registration, no extra costs for bringing in more than a fixed number of people from your organization, and all the education sessions have no charge. In short, the show will be unique in not having all the costs usually associated with attending and getting the most out of a show.

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Unique: The Scale of Opportunity

With so many exhibitors planned, with the support of so many key industry partners, with the numbers of buyers guaranteed, the level of education, the event and the pure energy of an IMEX show, IMEX America will offer a unique opportunity to work and network your way round business.

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